Close

September 17, 2012

Quote from “Return on Influence”

Here’s an example of how this influence data could be used in a very real way. I saw a very interesting piece of research about how people buy iPhones. A person who didn’t know anybody who owned an iPhone was only half as likely to buy one in the next six months compared to somebody who knew two people who owned one. By the time you knew five people with an iPhone you were just going to buy one.

Azeem Azhar, Founder of PeerIndex (via @markwschaefer‘s book “Return on Influence”)
The following two tabs change content below.

Māris Antons

Digitālā mārketinga menedžments at ground floor digital
Digitālās komunikācijas speciālists, ikdienā konsultē uzņēmumus. Pārzina mājaslapu, aplikāciju un programmatūras izstrādi, digitālo reklāmas kampaņu stratēģijas, veidošanu un vadību. Pateicoties plašajai pieredzei palīdz kā ārējais digitālais konsultants vispusīgā uzņēmumu digitālajā attīstībā, kas orientēta uz racionālu un efektīvu izaugsmi.

Latest posts by Māris Antons (see all)